Spot the Difference
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Escrivo Old
This is what the Escrivo brand was represented by before we redesigned the main logo
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Escrivo New
This is the new Escrivo brand. it has much more dynamism and is able to adapt to every situation working well throughout all touch points.
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Integrity Old
Intergity Insurance had something that they had been using for many years as their brand. It suffered in certain situations and was vulnerable to many flaws during various reproduction formats.
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Integrity New
The New brand overcomes all of the previous flaws that the old brand attracted. with a wide sweeping arc and the inclusion of the Crona elements we introduced a much more sophisticated marque into the brand. The typeface was specially hand drawn for this brand as there was nothing within the available typeface ranges that were exactly what we wanted.
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Macfarlane Gray Old
Macfarlane Gray are an accountancy group who have been around for many years. They were not unhappy with their old brand but felt that it lacked something. After going through our "Brand Alignment Programme" we were able to identify exactly what they wanted.
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Macfarlane Gray New
We kept continuity from the old brand by modifying the pillar element. After many weeks we got down to a final three choices for the new brand. This was the one that was chosen and has since, been rolled out over the whole implementation programme and has now four variants to represent the different divisions within the company.
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Newbattle Abbey OLD
Newbattle Abbey is a National Treasure - it was originally a Cistercian Abbey and was built in 1140. Over the years it has had many incarnations and is currently an Adult Education College. This logo was designed in the early 80's and severely lacked any real substance or had any saving graces. We were asked to totally redesign the new brand to reflect the whole of the Abbey's aesthetic and spiritual values.
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Newbattle Abbey New
The shapes and colours of the new brand are mimicking the shapes and formats that permeate the natural fabric of the Abbey. The shapes used also carry subtle elements of history and locality such as the arches that are prevalent within the cloister areas, they also reflect the Scottish Saltire as well as the religious attire of the Mitre, and more sublty the letters N and A are there as well.
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